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Ideas for Getting More Views and Engagement. Over 8 billion videos or 1. Facebook every day. These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being the top priority of marketers in 2. In this post, youll learn 1. Watch Other Peoples Money Online Facebook DownloaderFacebook videos. Top Facebook Video Tips for More Views, Shares, and Engagement. With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. Check out the below video and latest tips to help you create videos that captivate your audience Create square videos. Catch peoples attention within the first 3 seconds. Add captions to your videos. Suggest viewers tap for sound. Focus on one key point. Upload your videos natively via BufferCraft a descriptive title. Create a Facebook specific copy. Give a preview of the video in your copy. Add a call to action. Tag other pages. Choose preferred audience for your videos. Use insights to understand video performance. Go live. Feature a video on your Page. Boost with Facebook ads. Embed Facebook videos on blog posts. Lets take a look at each tip in detail. Create square videos. Earlier this year, we spent 1,5. Watch Other People`S Money Online Facebook' title='Watch Other People`S Money Online Facebook' />Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsens new Social Media. Facebook is testing a snooze function that mutes a page for a certain period, rather than forever. This would be even more useful on Twitter, where usually lovely. Legal Notices Stansberry Research LLC Stansberry Research is a publishing company and the indicators, strategies, reports, articles and all other features of our. Use one of the services below to sign in to PBS Youve just tried to add this video to your Watchlist so you can watch it later. We found thatsquare videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. And we arent the only one to see these results. Herere a couple possible reasons With more and more people viewing videos on mobile, itll be great to experiment with square videos to see if they improve your video performance. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile. We have been using Animoto to create simple, short videos and Adobe Premiere and After Effects for more professionally produced videos. Catch peoples attention within the first 3 seconds. Facebook videos auto play in order to captivate users attention and convince them to watch more. As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound. Buzz. Feed has become a master at this. Heres how theyve done it Great thumbnails Buzz. Feed uploads custom thumbnails that do a great job at capturing peoples attention while they scroll through their feed. Tease the video with a short post update Sometimes its the title of the video itself if that is compelling enough. Other times they tease what the video is about. Immediate start Buzz. Feed doesnt waste time in capturing peoples attention. In general, the first frame is already geared towards piquing someones interest. Heres a recent example which has garnered more than 8. How to uploading a custom thumbnail. When you upload a video, you can select a thumbnail or add a custom thumbnail for your video. If you didnt upload a custom thumbnail for your existing Facebook videos, you can select Edit Post from the menu and a similar pop up will appear. Add captions to your videos. Watch Cabaret Youtube'>Watch Cabaret Youtube. Facebook videos are watched without sound. Even though Facebook now auto plays videos on the mobile News Feed with sound, its unclear how many people watch videos with the sound on. Facebook users can disable the auto play with sound feature, and videos will auto play without sound if the mobile phone is on silent mode. My hunch is that most Facebook users still watch videos without sound. If a viewer cant understand your video without the sound, you would likely lose that viewer and the opportunity to convey your message to her. To prevent that, you can add captions to your videos through Facebook. When you are uploading your video onto Facebook, theres an option to upload a SRT file of your captions. You can also add captions to existing Facebook videos by editing the video. It seems that Facebook has been rolling out an auto captioning feature so you might not have to do this manually soon. Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. Colorful and to the point text overlays can make the video more appealing and engaging. Heres a great example by Hub. Spot 4. Suggest viewers tap for sound. Another neat way to work around the silent auto played Facebook videos is to suggest viewers tap for sound with a pop up. Pop ups can sometimes be annoying so it has to be designed and timed appropriately to create a non disruptive effect. Century Fox which I learned this tip from showed a great example with their Kingsman trailer video The style of the pop up is in line with the Kingsman theme and similar to the style of the captions. Its also well timed as it doesnt prevent you from seeing any crucial bits of the video and it doesnt take up too much space on the screen. Focus on one key point. If you want to make a shareable video, focus on one easy to understand point. This is a tip from popular You. Tube creators, Rhett Mclaughlin and Link Neal, in a video on creating shareable videos. Can we summarize what this video is all about in one sentence that is easily understood and also compelling in a way that people will want to shareThe point is if you cant summarize it in one sentence, then its going to take someone longer to explain it when theyre trying to share it. If your video is easy to understand, viewers would be more likely to share it as it is easy for them to explain whats great about the video when sharing it. Rhett and Link try to think from their audiences point of view on why they might share a video even before writing a script for the video. Why might your audience share your videos According to Jonathan Perelman, former GM of Video VP of Agency Strategy at Buzz. Feed, there are five main reasons why people share videos To be social. To express how they are feeling about a particular topic. To show off, or humble brag. To prove they were the first ones to find something. To make friends and colleagues laugh. Do your videos help your audience achieve any of these Upload your videos natively via BufferVideos uploaded onto Facebook natively perform way better than links to You. Tube or similar video platforms. Natively refers to videos that have been uploaded to a network directly and played straight in a feed, versus those that are uploaded elsewhere and shared as links, e. You. Tube videos. Quintly analyzed over 6 million Facebook posts in the period of July to December 2. The interaction rate for Facebook native videos were on average 1. You. Tube videos. The Way Way Back Full Movie Part 1. Facebook native videos had on average a 4. Youtube videos. With Buffer, you can upload videos directly to your queue and post them natively on Facebook while still being able to take advantage of your optimal Buffer schedule. Craft a descriptive title. Facebook recommends choosing a descriptive title that will make the video easily searchable. With Facebook seeing more than two billion searches every day, itll be worth to optimize your videos for search. You can add the title when you upload your video onto Facebook. Create a Facebook specific copy. If you have a presence on multiple social media platforms, you might sometimes want to share a video to several platforms. A best practice is to tailor your copy for each social media platform as what works best on each platform differs. Herere two key characteristics of Facebook and how you can make good use of them. High character limit for posts You can type up to 6. Facebook post though Facebook will truncate your post at about 4. This gives you the flexibility to experiment with both long and short copy. We noticed that short copy is better for driving clicks while long copy is better for generating engagement. High character limit for comments It seems that you can type up for 8,0. Facebook comment.